
Shantian · Wuchang Rice
善田 · 五常大米
善田是黑龍江五常大米品牌,包裝以簡潔、大氣、中國文化韻味的設(shè)計風(fēng)格為主導(dǎo)。色調(diào)以黑色和金色為主色集中突出品牌內(nèi)涵,整體形象以一枝生動飽滿的稻穗為主形象結(jié)合考究的排版,通過右下角螳螂的點綴好似一副充滿詩情畫意的國畫作品讓消費者通過詩一般的包裝畫面去聯(lián)想和體會五常大米帶來的豐收喜悅和大米的純正品質(zhì),結(jié)合后期制作工藝通過質(zhì)感的觸摸再次加深包裝在消費者腦中的印象。
善田大米包裝
善田是黑龍江五常大米品牌,包裝以簡潔、大氣、中國文化韻味的設(shè)計風(fēng)格為主導(dǎo)。色調(diào)以黑色和金色為主色集中突出品牌內(nèi)涵,整體形象以一枝生動飽滿的稻穗為主形象結(jié)合考究的排版,通過右下角螳螂的點綴好似一副充滿詩情畫意的國畫作品讓消費者通過詩一般的包裝畫面去聯(lián)想和體會五常大米帶來的豐收喜悅和大米的純正品質(zhì),結(jié)合后期制作工藝通過質(zhì)感的觸摸再次加深包裝在消費者腦中的印象。
Shantian is the Wuchang rice brand of Heilongjiang. The packaging is dominated by the design style of simplicity, atmosphere, and Chinese culture. The color tone highlights the brand's connotation in black and gold colors. The overall image is based on a lively and full-grained rice spike and combines the elegant typesetting. The embellishment in the lower right corner resembles a poetic painting that allows consumers to pass through the poetry. The packaging images to associate and experience the joy of rice harvest and the pure quality of rice, combined with post-production process through the touch of texture again deepen the impression of packaging in the minds of consumers.
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