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Highland Apple Cider Vinegar

高原蘋(píng)果醋（品牌）

云南是個(gè)物產(chǎn)極為豐富的地域，擁有得天獨(dú)厚的地理優(yōu)勢(shì)和氣候條件。這里盛產(chǎn)各種不同季節(jié)的水果，即便同樣的水果無(wú)論是口感和營(yíng)養(yǎng)成分都與國(guó)內(nèi)其他地方的不盡相同，這也是云南久負(fù)盛名“植物王國(guó)”、“水果之鄉(xiāng)”的重要原因之一。這次我們的品牌項(xiàng)目就是云南一種很常見(jiàn)的水果制作的果飲，云南昭通盛產(chǎn)的小蘋(píng)果經(jīng)傳統(tǒng)工藝釀造的蘋(píng)果果醋飲料。這款飲料的口感和生產(chǎn)工藝都與市面上的蘋(píng)果醋區(qū)別很大，不但口感清冽香甜湯汁色澤也很獨(dú)特稱(chēng)得上上乘的琥珀色，這兩大優(yōu)勢(shì)得益于蘋(píng)果自身的品質(zhì)以及獨(dú)特的釀造工藝，這讓每位品嘗過(guò)的消費(fèi)者都贊不絕口，擁有絕對(duì)的口碑優(yōu)勢(shì)。由于客戶(hù)市場(chǎng)主要以文山市場(chǎng)為主并要求最大限度保留原有設(shè)計(jì)元素，主推“高原蘋(píng)果”的概念同時(shí)不想加入云南的地方文化，所以設(shè)計(jì)之前通過(guò)多次討論最終以實(shí)物蘋(píng)果為主要形象進(jìn)行升級(jí)優(yōu)化以最直接的視覺(jué)呈現(xiàn)展示高原蘋(píng)果的品質(zhì)。設(shè)計(jì)的亮點(diǎn)在于通過(guò)白底的罐體不遺余力的展示這顆蘋(píng)果，讓售賣(mài)的堆頭看上去就是一堆很搶眼的蘋(píng)果擺在那里快速吸引消費(fèi)者的注意力通過(guò)食欲的刺激挑逗消費(fèi)者的購(gòu)買(mǎi)欲。

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Yunnan is an extremely rich region with unique geographical advantages and climatic conditions. It is rich in fruit from different seasons. Even though the same fruit has different taste and nutrients than other parts of the country, it is one of the important reasons why Yunnan has long been known as the “plant kingdom” and “fruit home”. This time our brand project is a very common fruit-making fruit drink in Yunnan, an apple-fruit vinegar drink made by the small apples produced by Yunnan Zhaotong. The taste and production process of this beverage are very different from the apple cider vinegar on the market. Not only the taste of the sweet and fragrant sweet soup is unique, but also the superior amber color. These two advantages are due to the quality and uniqueness of Apple itself. The brewing process, which makes every tasted consumer praise, has an absolute reputation. Since the customer market is mainly based on the Wenshan market and requires the original design elements to be retained to the utmost extent, the concept of “Plateau Apple” is not intended to be added to the local culture of Yunnan at the same time. Therefore, through the many discussions before the design, the actual apple is the main image. Optimization shows the quality of plateau apples in the most direct visual presentation. The highlight of the design is that the white body of the canister spares no effort to display the apple, so that the pile of sold looks like a bunch of eye-catching apples placed there to quickly attract the attention of consumers to stimulate consumers' purchase through appetite stimulation. want.

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