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Kitchen stove brand design

企業(yè)品牌設(shè)計(jì)-廚灶品牌設(shè)計(jì)

本項(xiàng)目是一家來(lái)自廣東的廚具品牌制造商，合作之前整體品牌形象落后推廣物料欠缺，從創(chuàng)辦至今依然沒(méi)有意識(shí)通過(guò)品牌把自身產(chǎn)品優(yōu)勢(shì)及品牌文化完整有效的推送給消費(fèi)者。整個(gè)企業(yè)對(duì)品牌的認(rèn)知相對(duì)薄弱，通過(guò)與廠商的深入引導(dǎo)，我們從產(chǎn)品線著手重新系統(tǒng)完善的為企業(yè)梳理了一遍品牌架構(gòu)，為企業(yè)做了清晰的品牌定位與品牌升級(jí)。以下是升級(jí)后的兩套產(chǎn)品手冊(cè)。

本項(xiàng)目是一家來(lái)自廣東的廚具品牌制造商，合作之前整體品牌形象落后推廣物料欠缺，從創(chuàng)辦至今依然沒(méi)有意識(shí)通過(guò)品牌把自身產(chǎn)品優(yōu)勢(shì)及品牌文化完整有效的推送給消費(fèi)者。整個(gè)企業(yè)對(duì)品牌的認(rèn)知相對(duì)薄弱，通過(guò)與廠商的深入引導(dǎo)，我們從產(chǎn)品線著手重新系統(tǒng)完善的為企業(yè)梳理了一遍品牌架構(gòu)，為企業(yè)做了清晰的品牌定位與品牌升級(jí)。以下是升級(jí)后的兩套產(chǎn)品手冊(cè)。

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Project: kitchen stove brand
Location: guangdong
Time: 2015
Design: Yang zhijun
Preface:
This project is a kitchen appliance brand manufacturer from guangdong province. Before the cooperation, the overall brand image was backward and the promotion materials were insufficient. Since its establishment, it has not yet pushed its product advantages and brand culture to consumers completely and effectively through the brand image.The brand awareness of the whole enterprise is relatively weak. With the in-depth guidance from manufacturers, we reorganized the brand structure from the product line in a systematic and perfect way, and made a clear brand positioning and brand upgrading for the enterprise.The following are the two updated product manuals.
 

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